ROOTS OF FIGHT

Promo Videos

ABOUT THE PROJECT

Roots of Fight – One Inch Punch; “The successful warrior is the average man, with laser-like focus.” We were hired by Roots of Fight, a new local martial arts/MMA street wear clothing company to create a 30 sec video that explains the meaning behind the one-inch punch as taught and popularized by Bruce Lee. Motion graphics animation was used to aid the visual breakdown of the execution of his signature move. Using supplied assets and footage, we created and composited graphics and imagery to highlight and visually explain the movement, position, and technique of the one inch punch. Inspired by Bruce Lee’s notes and vision for his projects, the overall visuals and sound was designed to resemble the 1960’s feel of Bruce Lee’s Hong Kong films–think Game of Death meets motion graphics with a hint of 1960’s PSAs.

PROJECT DETAILS

  • CATEGORY
    Design, Motion Graphics
  • CLIENT
    Roots of Fight