-
![GEARS ESPORTS REBRAND - Redesign of Gears Esports logo/identity]()
Redesign of Gears Esports logo/identity
-
![GEARS ESPORTS REBRAND - Black outline, grit + no grit – final]()
Black outline, grit + no grit – final
-
![GEARS ESPORTS REBRAND - White outline, grit + no grit – final]()
White outline, grit + no grit – final
-
![GEARS ESPORTS REBRAND - Greyscale version, no grit – final]()
Greyscale version, no grit – final
-
![GEARS ESPORTS REBRAND - Hoodie, T-shirt, cap]()
Hoodie, T-shirt, cap
-
![GEARS ESPORTS REBRAND - New Gears Esports logo screen printed on hoodie]()
New Gears Esports logo screen printed on hoodie
-
![GEARS ESPORTS REBRAND - New Gears Esports logo - trophy]()
New Gears Esports logo - trophy
-
![GEARS ESPORTS REBRAND - New Gears Esports logo screen printed on team swag]()
New Gears Esports logo screen printed on team swag
-
![GEARS ESPORTS REBRAND - New Gears Esports logo screen printed on headphones]()
New Gears Esports logo screen printed on headphones
-
![GEARS ESPORTS REBRAND - New Gears Esports logo trophy and stage graphics]()
New Gears Esports logo trophy and stage graphics
-
![GEARS ESPORTS REBRAND - New Gears Esports logo screen printed on chairs]()
New Gears Esports logo screen printed on chairs
-
![GEARS ESPORTS REBRAND - New Gears Esports logo trophy and stage graphics]()
New Gears Esports logo trophy and stage graphics
-
![GEARS ESPORTS REBRAND - Where we started – legacy logos from pre-2017, with interim 2017 logo/s for Gears Pro Circuit and Gears Fight Nights.]()
Where we started – legacy logos from pre-2017, with interim 2017 logo/s for Gears Pro Circuit and Gears Fight Nights.
-
![GEARS ESPORTS REBRAND - Process #1]()
Process #1
-
![GEARS ESPORTS REBRAND - Process #2]()
Process #2
-
![GEARS ESPORTS REBRAND - Process #3]()
Process #3
-
![GEARS ESPORTS REBRAND - Process #4. Client was heavily invested in a logo with a Gnasher (Gears 'shotgun') but it wasn't working so we eventually moved away from it.]()
Process #4. Client was heavily invested in a logo with a Gnasher (Gears 'shotgun') but it wasn't working so we eventually moved away from it.
-
![GEARS ESPORTS REBRAND - Process #5]()
Process #5
-
![GEARS ESPORTS REBRAND - Process #6]()
Process #6
-
![GEARS ESPORTS REBRAND - Process #7]()
Process #7
-
![GEARS ESPORTS REBRAND - Process #8. Refining split and angle of split. Initial color exploration.]()
Process #8. Refining split and angle of split. Initial color exploration.
-
![GEARS ESPORTS REBRAND - Process #9. Refining split and color.]()
Process #9. Refining split and color.
-
![GEARS ESPORTS REBRAND - Process #10. Final color selection.]()
Process #10. Final color selection.
GEARS ESPORTS REBRAND
I had the opportunity to lead the redesign of the Season 3 Gears Esports logo. This was a complete overhaul in look and feel. Gears Esports wanted something unique to them, while still feeling like it was Gears. The two skull split - human (COG) and non-human (Swarm) speaks to the competitive versus nature of esports.
This process actually started in 2017. Prior to that, Gears Esports (then known as Gears Pro Circuit) relied on a heavily rendered, 3D version of the logo, which didn't always work across all media and sizes. 2017 was an interim step, in the process of simplifying the identity, but it no longer said "Gears", which brings us to what we have today – a clean mark that displays well across a variety of media and sizes but still feels like the Gears of War franchise. I also developed a complete usage style guide to send out to partners and for use internally.