• Staffbase Campus identity + brand development - Final Campus logo

    Final Campus logo

  • Why we've created this platform and what you can expect to find on Campus.

  • Staffbase Campus identity + brand development - Campus key art + LMS home page

    Campus key art + LMS home page

  • Staffbase Campus identity + brand development - Campus LMS - Recommended Courses page

    Campus LMS - Recommended Courses page

  • Staffbase Campus identity + brand development - Campus LMS - Certificates page

    Campus LMS - Certificates page

  • Staffbase Campus identity + brand development - Campus LMS - About Us page

    Campus LMS - About Us page

  • Staffbase Campus identity + brand development - Campus LMS - About Us page

    Campus LMS - About Us page

  • Staffbase Campus identity + brand development - Campus LMS - About Us page

    Campus LMS - About Us page

  • Staffbase Campus identity + brand development - Campus courses badge set. The Platform badges were redesigned to stand apart from the Strategize badges, as courses were developed. Featured: redesigned Platform / Admin First Steps badge

    Campus courses badge set. The Platform badges were redesigned to stand apart from the Strategize badges, as courses were developed. Featured: redesigned Platform / Admin First Steps badge

  • Subject matter expert, Phil Buckley goes into detail on his Top 5 Principles for Effective Change Comms.

  • Staffbase Campus identity + brand development - Campus persona icon set

    Campus persona icon set

  • Staffbase Campus identity + brand development - Campus LMS - Strategize course

    Campus LMS - Strategize course

  • Staffbase Campus identity + brand development - Campus LMS - Platform course

    Campus LMS - Platform course

  • Tutorial video for how to use Staffbase Studio (platform introduction).

  • Staffbase Campus identity + brand development - Campus swag - hoodie

    Campus swag - hoodie

  • Staffbase Campus identity + brand development - Campus tradeshow retractable banner, 36" x 92"; Campus Bambook cover (front/back); Stickers

    Campus tradeshow retractable banner, 36" x 92"; Campus Bambook cover (front/back); Stickers

  • Staffbase Campus identity + brand development - Campus LinkedIn banner

    Campus LinkedIn banner

  • Staffbase Campus identity + brand development - Process #1 — this was a placeholder used initially in assets while we developed the brand.

    Process #1 — this was a placeholder used initially in assets while we developed the brand.

  • Staffbase Campus identity + brand development - Process #2

    Process #2

  • Staffbase Campus identity + brand development - Process #3

    Process #3

  • Staffbase Campus identity + brand development - Process #3 - shortlist

    Process #3 - shortlist

  • Staffbase Campus identity + brand development - Process #4, with notes

    Process #4, with notes

  • Video pre-production tutorial.

  • Staffbase Campus identity + brand development - 2023 Platinum Viddy Award
Category: Education, Non-Broadcast, Long Form Videos > 3 Minutes

2023 Platinum Marcom Award
CATEGORY: Web Based | On-Demand Learning Platform

    2023 Platinum Viddy Award
    Category: Education, Non-Broadcast, Long Form Videos > 3 Minutes

    2023 Platinum Marcom Award
    CATEGORY: Web Based | On-Demand Learning Platform

Staffbase Campus identity + brand development

While working at Staffbase as the Executive Brand & Video Strategist, I provided creative direction to the Campus (online education) team, to design and develop the Campus brand identity. We wanted to create a space that people would want to visit, that was fun, playful (learning should be fun), informative but not dry, and grabbed your attention. It also needed to still reference the Staffbase master brand, so for Campus, we used a subset of the Staffbase colour palette. Touch points included logo, icons, LMS, video, and marketing collateral.

campus.staffbase.com

** Logo and badges designed in collaboration with Staffbase Brand & Audience team. All other assets designed internally by Campus team.