Final Campus logo
Campus key art + LMS home page
Campus LMS - Recommended Courses page
Campus LMS - Certificates page
Campus LMS - About Us page
Campus LMS - About Us page
Campus LMS - About Us page
Campus courses badge set. The Platform badges were redesigned to stand apart from the Strategize badges, as courses were developed. Featured: redesigned Platform / Admin First Steps badge
Campus persona icon set
Campus LMS - Strategize course
Campus LMS - Platform course
Campus swag - hoodie
Campus tradeshow retractable banner, 36" x 92"; Campus Bambook cover (front/back); Stickers
Campus LinkedIn banner
Process #1 — this was a placeholder used initially in assets while we developed the brand.
Process #2
Process #3
Process #3 - shortlist
Process #4, with notes
2023 Platinum Viddy Award
Category: Education, Non-Broadcast, Long Form Videos > 3 Minutes
2023 Platinum Marcom Award
CATEGORY: Web Based | On-Demand Learning Platform
While working at Staffbase as the Executive Brand & Video Strategist, I provided creative direction to the Campus (online education) team, to design and develop the Campus brand identity. We wanted to create a space that people would want to visit, that was fun, playful (learning should be fun), informative but not dry, and grabbed your attention. It also needed to still reference the Staffbase master brand, so for Campus, we used a subset of the Staffbase colour palette. Touch points included logo, icons, LMS, video, and marketing collateral.
** Logo and badges designed in collaboration with Staffbase Brand & Audience team. All other assets designed internally by Campus team.