Final Campus logo
Why we've created this platform and what you can expect to find on Campus.
Campus key art + LMS home page
Campus LMS - Recommended Courses page
Campus LMS - Certificates page
Campus LMS - About Us page
Campus LMS - About Us page
Campus LMS - About Us page
Campus courses badge set. The Platform badges were redesigned to stand apart from the Strategize badges, as courses were developed. Featured: redesigned Platform / Admin First Steps badge
Subject matter expert, Phil Buckley goes into detail on his Top 5 Principles for Effective Change Comms.
Campus persona icon set
Campus LMS - Strategize course
Campus LMS - Platform course
Tutorial video for how to use Staffbase Studio (platform introduction).
Campus swag - hoodie
Campus tradeshow retractable banner, 36" x 92"; Campus Bambook cover (front/back); Stickers
Campus LinkedIn banner
Process #1 — this was a placeholder used initially in assets while we developed the brand.
Process #2
Process #3
Process #3 - shortlist
Process #4, with notes
Video pre-production tutorial.
2023 Platinum Viddy Award
Category: Education, Non-Broadcast, Long Form Videos > 3 Minutes
2023 Platinum Marcom Award
CATEGORY: Web Based | On-Demand Learning Platform

Staffbase Campus identity + brand development

While working at Staffbase as the Executive Brand & Video Strategist, I provided creative direction to the Campus (online education) team, to design and develop the Campus brand identity. We wanted to create a space that people would want to visit, that was fun, playful (learning should be fun), informative but not dry, and grabbed your attention. It also needed to still reference the Staffbase master brand, so for Campus, we used a subset of the Staffbase colour palette. Touch points included logo, icons, LMS, video, and marketing collateral.

campus.staffbase.com

** Logo and badges designed in collaboration with Staffbase Brand & Audience team. All other assets designed internally by Campus team.

Tags logo brand development brand LMS learning management system online education video identity design graphic design