Boson VFX

Boson VFX, a Vancouver-base VFX company, commissioned us to design their visual identity. Bosons are sub-atomic particles that carry energy and forces throughout the universe. The standard model of particle physics  —  the most robust theory we have of the sub-atomic world  —  divides every particle in the universe, and even the larger composite particles, fit into two broad categories; fermions and bosons. The design solution we came up with aimed to capture that raw, sub-atomic energy. It was also important to consider how the identity might animate for future iterations.