We once again had the honour and opportunity to work with award-winning photojournalist, author, and activist, Jo-Anne McArthur (We Animals, The Ghosts in Our Machine) on a rebrand of her We Animals Media organization. We worked with Jo to develop an identity that was elegant, would work across a range of media and would be present, but not distracting from the work it would appear next to.
We Animals Media recognizes the invisibility of animals in our world and seeks to give their lives and stories a place in the public conscience. Through compelling photography, journalism, and filmmaking, We Animals Media illuminates the lives of animals used for food, fashion, entertainment, work, religion, and experimentation. For more information on We Animals Media, please visit weanimals.org